Kylian Mbappe has been removed from the Chinese version of eFootball following a controversy surrounding his remarks about former Chinese leader Mao Zedong. Japanese video game developer Konami confirmed the decision on October 27, 2026, as backlash against the Real Madrid and France forward intensified across China. The controversy has also affected his commercial partnerships and football broadcasting in the country.
Why Was Kylian Mbappe Removed From eFootball?
The controversy began after a video from an interview circulated online in which Mbappe discussed his favourite internet meme. The clip showed him referring to a Chinese dictator while discussing an edited image featuring his face superimposed on Mao Zedong.
The comments triggered widespread criticism in China, where jokes about Mao, the founding leader of the People's Republic of China, are considered highly sensitive.
Following the backlash, Konami suspended promotional content featuring Mbappe across its Chinese gaming platforms. The company also stopped producing player items, character cards and other content related to the French superstar in the Chinese versions of eFootball, eFootball Online and eFootball: King of Collectibles.
Konami stated that sports can transcend national borders but respect must never be absent, adding that further measures could follow.
Has Kylian Mbappe Apologised For The Controversy?
Yes, Mbappe issued an apology on October 27, acknowledging that his comments were ill-judged and had hurt people in China and Chinese communities worldwide. He also reiterated his respect for the Chinese people and their history.
However, the apology came after several Chinese companies, including beverage maker Dongpeng and dairy producer Mengniu, ended their commercial partnerships with the footballer. Milkground also announced the termination of its partnership.
Additionally, China's state television broadcaster suspended La Liga broadcasts amid the controversy, extending the fallout beyond gaming and sponsorships.
Will Mbappe Be Removed From EA Sports FC?
There has been speculation about whether EA Sports FC could take similar action against Mbappe-related content in its Chinese version. However, no such decision has been confirmed.
For now, Konami's move represents a significant development in the controversy, demonstrating how Mbappe's remarks have affected his commercial presence in China, including within the gaming industry.