Williams F1 Racing is one of the most coveted teams in Formula 1. The team was initially known as Williams Grand Prix Engineering Limited in the early 1970s. It was founded by Frank Williams and Patrick Head in 1977. In its 48 years of motor racing, the team had won nine Constructors’ Championships and seven Drivers’ titles. Some legendary drivers like Nigel Mansell, Alain Prost, and Damon Hill have driven for the team and also won the championship title.
Williams has played an important role in the sport’s evolution and remains a symbol of British racing heritage. In 2025, Williams’ sponsorship has transformed, headlined by a record-breaking title partnership with Atlassian. As per the reports by Sportcal, the Williams F1 team had generated about $48.2 million in revenue for the 2023/24 season. For the 2025 season, 23 brands have partnered with the Williams F1 Racing team, with Atlassian as the title sponsor.
Williams F1 Sponsors 2025 List
The Williams F1 Racing team has 23 sponsorship deals from different brands. For the 2025 season, the all-new title sponsors, Atlassian, have done a multi-year deal with Williams Racing. However, 23 brands are in partnership with the team, but we will explore the top 10 sponsors of Williams Racing for the 2025 season.
Top 10 Sponsors of Williams Racing
The top 10 sponsors of Williams Racing are as follows:
1. Atlassian
It is the Australian software company that has done a sponsorship deal with the Williams F1 team to be the title sponsors for the 2025 season. This is the largest partnership in the team’s history, with Atlassian’s branding featured prominently on the F1 cars, driver suits, team apparel, and across operations. The brand will also serve as the official technology and collaboration software partner, aiming to enhance team performance through improved digital tools and frameworks.
2. Komatsu
Komatsu is a technical and innovation services company that has provided an initiative program to Williams since 2024. For the 2025 season, they have come together to develop infrastructure and a new design for the next generation of engineers and mentors.
3. Kraken
The Williams Racing F1 team has been sponsored under a major fintech collaboration. For the 2025 season, Kraken is now the team’s official crypto and Web3 partner. Together, they promote securities to fan base engagements. Kraken also helps to enhance blockchain-driven digital fan collectibles.
4. Santander
Santander is the official financial sponsor for the Williams F1 Racing team. With such sponsorship deals, Williams will provide financial support to all its employees through Santander digital banking. Santander promotes Openbank as a subsidiary in collaboration.
5. My Protein
MyProtein is the official nutrition partner of the Williams F1 Racing team for the 2025 season. By such a sponsorship deal, the brand will provide essential supplements to give their drivers, technicians, and engineers nutrients to recover fast after training.
6. Duracell
Duracell was the leading battery brand for the Williams F1 in 2024. However, they have extended their F1 contract with the team for 2025 and beyond. According to this deal, the brand will position its logo on Williams F1 cars and drivers' suits.
7. PUMA
Williams F1 and PUMA had signed their first sponsorship deal in 2023, and since then, they have extended their partnership for the 2025 season. The sporting brand will provide official racing kits to drivers and team kits to other engineers and technicians.
8. Dorilton Ventures
As a private investment firm, they were the first brand to enroll businesses with Williams Racing in 2020. They bought the major stakes of the team in 2020 and paid $150 million to be the premium title sponsor in 2024. For the 2025 season, they will provide assets, cybersecurity, and investments through various engagements for the Williams F1 team.
9. VAST Data
VAST Data is the official data storage platform partner of the Williams F1 Racing team for the 2025 season. As per the reports, the brand will put its logo on the driver's car, racing apparel, and accessories. All the sensors used in Williams F1 cars will be collected from the data provided by the brand.
10. Keeper Security
Keeper Security is the new sponsor of Williams F1 racing for the 2025 season. They are the official cybersecurity partner for the F1 racing team. With such a sponsorship deal, the brand will provide best-in-class security software and secret management to the team to collect data during the race.
Additional Key Partners:
The Ingenuity
Gulf Oil (official lubricant partner)
Reviva
Zoox
Life Fitness
Pirelli (official tyre supplier)
Fan Capital
Stephens
Betway
Airia
JackPot City
Brillio
SIA
FAQs
Who is Williams sponsoring in F1 2025?
Atlassian, Reviva, Zoox, Kraken, Santander, and Duracell are sponsoring Williams in F1 2025.
Who is the new sponsor of Williams F1?
Atlassian is the new sponsor of Williams F1.
Who is Williams F1 Title Sponsor?
Atlassian is the Williams F1 title sponsor.
Who is Williams F1 oil supplier?
Gulf International is the Williams F1 oil supplier.
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