Manchester City plays in the English Premier League and other elite competitions, making them one of the most successful and well-known football clubs in the world. Seven league championships, six FA Cups, eight League Cups, and one UEFA Champions League trophy have all been won by the club.
However, Manchester City also depends on the collaboration and support of a number of sponsors, who give the team financial and tactical help. In addition to enhancing the club's performance, facilities, and community involvement, sponsors also enable it to develop its fan base, brand, and money.
1. Etihad Airways
Industry: Aviation
Value: $80 million per year
Duration: 2009-2029
The flag carrier of the United Arab Emirates and the primary sponsor of Manchester City is Etihad Airways. The airline also sponsors the team's uniforms in addition to having naming rights agreements for the club's training facility (Etihad Campus) and stadium (Etihad Stadium). Additionally, Etihad Airways offers the club and its supporters hospitality and travel services.
2. Puma
Industry: Sportswear
Value: $86.4 million per year
Duration: 2019-2029
German sportswear manufacturer Puma serves as Manchester City's official uniform provider. The business creates and produces the team's home, away, and third kits in addition to its training apparel and fan gear. Puma also works with the team on marketing activities and charitable projects.
3. OKX
Industry: Cryptocurrency
Value: $60 million per year
Duration: 2021-2026
The official cryptocurrency partner of Manchester City is the international trading platform OKX. For the club and its supporters, the firm offers blockchain solutions and digital assets including fan tokens, NFTs, and digital collectibles. The club's women's squad and esports team are both sponsored by OKX.
4. Nexen Tire
Industry: Tyre manufacturing
Value: $25 million per year
Duration: 2015-2025
The official tire partner of Manchester City is the South Korean company Nexen Tire. Along with having a presence on the club's digital platforms and LED boards, the firm has a sponsorship agreement for the club's men's and women's teams' sleeves. The club's initiatives for social responsibility and youth development are also supported by Nexen Tire.
5. E&
Industry: Energy drink
Value: $20 million per year
Duration: 2020-2025
The official energy drink partner of Manchester City is the British company E&. For the club's players and personnel, the firm supplies energy drinks and hydration items. For supporters, co-branded cans and bottles are also provided by the company. Through online competitions, events, and content, E& also interacts with its audience.
6. Experience Abu Dhabi
Industry: Tourism
Value: $15 million per year
Duration: 2019-2024
The Department of Culture and tourist - Abu Dhabi (DCT Abu Dhabi), the official destination partner of Manchester City, has launched a tourist campaign called Experience Abu Dhabi. The campaign's objective is to advertise Abu Dhabi as a top-notch vacation spot for culture, adventure, and entertainment. Fans of Manchester City may also take advantage of unique travel deals and activities from Experience Abu Dhabi.
7. Midea
Industry: Home appliances
Value: $12 million per year
Duration: 2020-2023
The official home appliance partner of Manchester City is the Chinese firm Midea. Through joint marketing initiatives, films, and events with the club, the corporation presents its innovations and goods. Additionally, Midea supports the club's environmental and charitable endeavors.
8. EA Sports
Industry: Video games
Value: $10 million per year
Duration: 2011-2024
Electronic Arts (EA) has a section called EA Sports that creates sports video games. EA Sports is also the official video game partner of Manchester City. The firm includes the team's players, uniforms, stadium, and emblem in their FIFA series and offers fans access to special material. The club's esports team is also supported by EA Sports.
9. Nissan
Industry: Automotive
Value: $8 million per year
Duration: 2014-2024
Electronic Arts (EA) has a section called EA Sports that creates sports video games. EA Sports is also the official video game partner of Manchester City. The firm includes the team's players, uniforms, stadium, and emblem in their FIFA series and offers fans access to special material. The club's esports team is also supported by EA Sports.
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10. Citibank
Industry: Banking
Value: $6 million per year
Duration: 2019-2022
Global banking and financial services provider Citibank is Manchester City's official banking partner in a few areas, including Asia Pacific, Europe, the Middle East, and Africa. The business sponsors fan activities and events and provides them with exclusive banking products and services. The club's efforts for women's empowerment and projects with a social impact are also supported by Citibank.
