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Great displays of product placement in sports

In this article, we take a look at great displays of product placement in sports.

Last updated: 16.09.2022
Great displays of product placement in sports

In this article, we take a look at great displays of product placement in sports.

Mo Salah has a watch collection to match his trophy cabinet

Mo Salah has a watch collection fit for football royalty, including a crazy Ulysse Nardin and a special Audemars Piguet in Liverpool colors.

Mo Salah may or may not attest to this, but it seems like there are a few essential luxuries on the "earning huge money as a footballer" shopping list that, in my opinion, is given to every young player after they sign their first legitimate contract: a tiny leather wash bag with a monogram, something worn from Amiri, a huge pair of sneakers, and a car that is simply so, so quick.

Really moving too quickly; something distressed from Balenciaga; and, of course, getting hit with the annual wage of a middle-class TikTok celebrity or a brain surgeon.

While some sportsmen choose the most flashy timepiece they can find to begin a fledgling collection, someone like Mo Salah has a surprisingly curatorial approach to his timepieces.

The Liverpool star's watches favor performance over flash, though there is still plenty to look at. They are stunning on the field and understated off it.

Mo Salah was able to enjoy Liverpool's first FA Cup victory. He chose the Ulysse Nardin Freak Lab in 18k white gold (Reference- 2100-138, which is obviously quite important) for that crucial wrist photo with his hand around that illustrious old trophy and a characteristic winner's smile on his face.

The growing appeal of independent watch brands like Gerald Charles

Even though Rafa Nadal is known for wearing watches on the court, Gerald Charles, an independent watch company, is quickly rising to prominence among tennis players.

While Rafa Nadal wears six-figure tool watches on the court, one of the best independent watch brands in the business, Gerard Charles, which is also worn on the tour by Nikoloz Basilashvili, Hubert Hurkacz, and Jenson Brooksby, has surpassed the Richard Mille.


Padel is set to be the biggest fitness trend for summers to come.

It's no wonder that celebrities like David Beckham and Mo Salah are huge fans of padel because it's entertaining, social, and a fantastic workout.

The UK's first padel club, complete with a reggaeton music and Friday night paella cook-ups, is located on an unsavory London A-road next to a building supply warehouse.

Since Spain has played a big role in creating this four-person, walled-in racket sport the fastest growing sport in the world, it is appropriate that the Stratford Padel Club is operated by Spanish nationals.

Padel is also huge in South America, Scandinavia, the Middle East, and the Continent. Thanks to celebrity endorsements and an increase in the number of courts available, it's about to take off in the UK as well.

High-profile athletes from the worlds of Formula 1 and football, like Carlos Sainz, Marcus Alonso, Maria Sharapova, Neymar, Juan Carlos Ferrero, Rafael Nadal, Hector Bellerin, Charles Leclerc, Cesc Fabregas, Mo Salah, and more have contributed to the growth of padel internationally. Even British celebs like Andy Murray and David Beckham are joining in on the fun.

Between Roger Federer, Novak Djokovic and Rafa Nadal, who wears the best watch?

Three legendary champions—Rafa Nadal, Novak Djokovic, and Roger Federer—have all left their marks on Wimbledon tradition. But during this year's competition, who took home the grand slam of the wrist candy?

After all, the task of creating a beautiful wristwatch might be compared to the game of tennis, where ability and inventiveness seem to defy the laws of space and time.

Rafael Nadal frequently sprints across the court in a $1 million RM 27-04. The watch, which Mille designed especially for Nadal after the two developed a friendship, is the lightest tourbillon in the world and weighs only 30 grams.

Its baseplate and ridges are constructed from Grade 5 titanium, a material that combines resistance and lightness and is increasingly frequently employed in aeronautics.

Do Lewis Hamilton and George Russell have the best watch in Formula 1? 

The highlight of Netflix's high-octane Formula 1 docuseries Drive to Survive is Guenther Steiner, not Lewis Hamilton's fashion sense.

The Italian-American, who sounds like someone doing an impersonation of a German doing an impression of Gordon Ramsay, has been arguing for a spin-off series of his own since the potty-mouthed Haas team principal went full chicken oriental in season one. In fact, Guenther Steiner may be the best thing on the box overall.


At the 2022 Winter Olympics in Beijing, curler Matthew Hamilton competed while sporting a pair of customized "What The Paul" Nike Dunks.

The majority of professionals participate with Teflon-slider-equipped shoes made by sport-specific companies like Goldline Curling and Balance Plus. Curling shoes are typically somewhat uninteresting.

World-class curler Matthew Hamilton defied expectations by unexpectedly skating the ice in a pair of Nike PG3 Nasa Blue Apollo 15 Mission editions during the 2018 Winter Olympics. As a member of Team USA, Hamilton helped his nation win its first-ever gold medal in the sport.

A regular pair of the sneakers would not be allowed on the rink and would not help him win a gold medal.

Instead, he was wearing a pair of space-themed orange, silver, and blue sneakers that had been specially customized for curling and for the first time had underfoot blades.

Now that the 2022 Winter Olympics are underway in Beijing, the American curling champion has taken a similar action. On day six of the Games, Hamilton took the court with a pair of personalized "What The Paul" Nike SB Dunks versus Team Sweden during the Men's Round Robin Session.


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