Max Verstappen, the current four-time Formula 1 World Champion, enters the 2025 season with a relentless drive to move his legacy beyond the defending title. He has won 65 Grand Prix wins and is now one of the highest-paid athletes in the 2025 season. His legendary drive, record-breaking performances, and high-profile rivalries have made him a global racing icon.
Verstappen’s focus is on defending his titles and expanding his influence both on and off the track. His ambition for 2025 is to maintain his dominance in Formula 1. His consistent wins and championship podiums have brought him various brand endorsements. Let us explore the different sponsors Max Verstappen endorsed in his current F1 championship title.
Max Verstappen Sponsors 2025
Max Verstappen is one of the richest F1 players on the grid. His winning sensation in 2025 captures the blend of long-standing partners and new collaborations. Through these various brand endorsements, he reflects his status both within and beyond Formula 1.
The following is a list of the various sponsors supporting Verstappen this season:
1. Red Bull
Red Bull is not only Verstappen’s team but also a primary sponsor and brand partner. The team had supported Verstappen since his early F1 days, featuring him in global campaigns, and now he has become the brand ambassador for the energy drink.
2. Alpha Tauri
In February 2025, Max Verstappen became the Global Brand Ambassador for Alpha Tauri. It is one of Red Bull’s fashion brands and also acts as a former junior team for Red Bull Racing in the F1. He promotes AlphaTauri’s high-end dresses and clothing crafts at all 24 Grand Prix locations for the 2025 season.
3. TAG Heuer
The Swiss watchmaker and Verstappen signed a multi-year sponsorship agreement way back in 2016. In 2025, TAG Heuer signed him as a brand ambassador. The watchmaker is also the official timekeeper for the F1 races.
4. Heineken
Heineken has partnered with Verstappen as an official brand ambassador since 2023. Their “Player 0.0” initiative promotes responsible consumption and interactive fan experiences, with Verstappen at the forefront of worldwide campaigns. The brand’s logo will also appear on Verstappen’s racing suit and his F1 car.
5. Viaplay
The streaming service Viaplay is one of the new brand partnerships with Verstappen in 2025. With this collaboration, fans will have full behind-the-scenes access to his racing life.
6. EA Sports
The most famous gaming company has signed Max Verstappen since 2024. According to the contract, EA Sports will invest in Max Verstappen so that his digital creation can be created for computer gaming. He will also be featured as the cover star for the F125 Championship special edition game.
7. CarNext.com
CarNext.com, a digital used-car marketplace, has been a principal sponsor since 2020. Verstappen wears the brand's logo on his helmet and appears in their advertising campaigns.
8. Jumbo
Jumbo is a Dutch supermarket retail dealer in the Netherlands. They will have signed Max Verstappen as a new brand ambassador for 2026. As per the contract, Verstappen will showcase the brand's logo on his helmet and F1 racing car.
9. Team Redline
Max Verstappen's first business venture is Team Redline. In 2023, Verstappen invested in a professional simulator and racing team and is now the owner of the simulator racing team.
10. Verstappen Racing
As the name suggests, it is an online streaming gaming platform that was invested in with Verstappen’s money. This website is created to bring more and more fans to see and connect with the group.
