The McLaren F1 Team has established itself as the most successful team in the 2024 season. The team won the Constructors Championship title after 26 years, its last win since 1998. The British manufacturer rose to shine last season and hopes they will do the same for the 2025 season. With a superb win comes a gallop of lucrative brands.
The McLaren F1 team’s official website has 55 sponsorship deals from brands. But we will look forward to the top 10 sponsors that bring out the most innovation and technological advancement. Take a look at the top 10 sponsors of McLaren Racing in the 2025 season.
Mclaren F1 Sponsors List 2025
1. OKX
OKX is one of the title sponsors of the McLaren racing F1 team. They were also the sponsorship partners for the previous season. The ongoing deal will come to an end by the end of the 2025 season. OKX, a cryptocurrency exchange, is continuing to leverage its partnership with McLaren to increase brand visibility in the rapidly changing digital fiscal void.
2. Allwyn
This partnership is one of the newest partnerships with the racing firm in 2025. Allwyn, a multinational lottery operator, has joined McLaren as an official partner. Together, they will be focusing on responsible gaming and global brand awareness through motorsport. The partnership aims to incorporate Allwyn's branding into McLaren race cars and team supplies.
3. Google
This partnership deal was started way back in 2023. However, for the 2025 season, the deal was extended beyond the 2026 season. This business deal has bought McLaren the 2024 constructor champions title. Google provides McLaren telemetry software to utilize advanced analytics and cloud technologies, enhancing team performance and fan engagement strategies.
4. Mastercard
Mastercard is one of the most profitable sponsors for the McLaren F1 team. The first partnership deal was signed in 2021 for three years, and now, with wins and titles, the contract has been renewed for another three years until the end of the 2025 season. As an official payment partner, Mastercard integrates its services into McLaren's operations and fan experiences, encouraging digital payments in the sport.
5. Pirelli
Pirelli has been the official tyre supplier for the F1 series. With this, it has incorporated every team on the grid for the 2025 season. Pirelli’s role as the official tire supplier is crucial for McLaren’s competitive edge. It also helps in providing high-performance tires tailored for various race conditions.
6. Salesforce
This corporate brand also renewed its contract in 2025 on a multi-year agreement deal. McLaren will continue using Salesforce as its official CRM platform, leveraging AI technology advancements to drive innovation and enhance customer relationship management.
7. Alteryx
Alteryx provides data analytics software that enhances decision-making processes during race weekends, supporting McLaren's performance optimization strategies. The deal was announced on a multi-year contract on May 20, 2021. For the 2025 season, the contract was moved into extension, and the partnership will continue to grow beyond.
8. Medallia
The British manufacturer signed a multimillion-dollar deal with Medallia, which serves as the official feedback partner. Together, they got into the sport in May 2021 at the US Grand Prix. The company’s cloud service experience would help McLaren capture insights from the teams and connect for a better tomorrow for the fans.
9. Android
McLaren had already signed a deal with Android, along with Google Chrome, in 2022. Together, both backed the team as the official partner of the McLaren Formula 1 Team and the McLaren Extreme E Team. This multi-year agreement represents the increasing convergence of Formula One and the technology industry. Throughout the 2025 season, the brand will work to provide 5G services to enable faster data transfer.
10. Dell Technologies
It is one of the oldest and longest sponsorship deals within the team. McLaren has partnered with Dell Technologies as the official technology partner of the McLaren Group and McLaren Formula 1 Team since 2018. Even Dell’s gaming company, Alienware, also collaborated with McLaren Racing to power the McLaren Shadow Project at the eSports competition.
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