The Mercedes-AMG Petronas Formula 1 Team continues to be a powerhouse in Formula 1. Debuted in 1950 and left the sport in 1980, the Silver Arrows' success was beyond the eras of turbo-hybrid. With eight constructor championship titles and dominance with Lewis Hamilton, Mercedes showed what they are capable of. They are champions not just on the track but also in their sponsorship portfolio.
For the 2025 season, the team has secured a robust lineup of sponsors that not only contribute financially but also enhance its brand visibility and technological capabilities. According to RN365, Mercedes has generated around $130 million in revenue from the sponsorship and deals. On the team’s official website, 25 sponsorship brands are mentioned, with Petronas as the title partner.
In this article we will give a detailed look at the top 10 sponsors of the Mercedes F1 team.
Mercedes F1 Sponsors List 2025
1. Petronas
Petronas is one of the most successful sponsorship brands that has collaborated with Mercedes since 2010. The Malaysian Petroleum brand has been the title as well as the technical partner of the Mercedes F1 team. In 2025, Petroans signed a multi-year deal under a $100 million contract for the season ahead. The Petronas will provide the fluid technology that will provide crucial support to enhance vehicle performance.
2. INEOS
INEOS has been a sponsor of the Silver Arrows since 2020. Last year, the brand alone generated a revenue of about $120 million at the F1 standings. INEOS also holds a significant stake in the team and is a proud principal partner to the F1 team. Other than F1, the brand has invested in various sports partners such as cycling, sailing, football, and rugby.
3. Adidas
Adidas is the new sponsorship deal that has been encapsulated as a replacement for Tommy Hilfiger. Being the global leader in sports goods, Adidas would be the official apparel supplier for the racing team. The brand would also be responsible for making official merchandise of the team for the fans and other sports athletes.
4. Team Viewer
Team Viewer is the official team partner for the Mercedes Petronas F1 team. In 2023, Mercedes signed a multi-year contract deal to be the team partner for three seasons. After the 2024 season, the brand also became the team partner for the Mercedes EQ Formula E team. Team Viewer usually helps to recollect the data and the proliferation of the team automation work.
5. Snapdragon
Snapdragon signed a multi-year deal in 2023 with the Silver Arrows as a brand associate. Now, in 2025, Snapdragon has become the official team partner to create a unique fan experience.
6. UBS
UBS is one of the leading banks in Switzerland. After Petronas, USB is the only collaborative brand that has been the team's official partner since 2010. This long-term partnership contributes to the maintenance of performance and excellence standards. The team sponsorship deal expires in 2026.
7. SAP
SAP has been the business partner of the Mercedes F1 team since 2020. With the racing team, the brand helps to organize the business insight and tries to collaborate with industrial advancement to stay ahead of the competition. SAP's analytics and data management solutions improve performance both on and off the track, making it an important partner in Mercedes' strategy.
8. Chestnut Carbon
For the 2025 season, Mercedes has signed a partnership deal with Chestnut Carbon, a developer firm of nature-based carbon removal credits. Together they will work on climate projects that will be scaling the marginal land. The team’s main focus is to reduce carbon emissions by 2030.
9. Mous
The Silver Arrows have signed a multi-year contract deal with Mous. Mous will be the team supplier for the racing team. It would be responsible for the premium tech and distribution of the lifestyle accessories for the team.
10. Whatsapp
WhatsApp's partnership focuses on enhancing fan engagement through digital communication strategies and interactive experiences.
Additional Key Partners:
Team Partners: Crowdstrike, Signify, Solera, AMD, Einhell, Luminar
Team Suppliers: Pirelli, Endless
Regional Partners: Better Up
