The FIFA Club World Cup 2025 will be unlike any other edition of the competition hosted before, featuring 32 clubs around the globe across all six confederations and a month-long tournament hosted in the United States from June 14 to July 13, 2025. The new expanded Club World Cup provides huge potential for competing clubs due to the riches it has to offer. The prize money of the competition will be unprecedented, which will lure the clubs to compete for the trophy with their first-choice team. A unique global competition at the club level, previously limited to international competitions, is set to give a new experience for the audience worldwide, thereby attracting top global brands. The Club World Cup 2025 is anticipated to be transformative, both in terms of sports and the significant financial revenue it could generate for the governing body.
FIFA Club World Cup 2025 Prize Money
FIFA has made the expanded 2025 Club World Cup as lucrative as possible, giving clubs a substantial amount of wealth just by qualifying for the tournament and the opportunity to earn more as they progress. The total prize money of the competition stands at $1 billion, comprising a sporting performance pillar of $475 million and a participation pillar of $525 million. Considering the prize pool was only $16 million in the last edition played in the previous format in 2023, it is an eye-catching increase for the expanded tournament from 2025. Even the money on offer is greater than the total pot of the international World Cup hosted in Qatar, which was $ 440 million.
Participation Prize Money
Europe: $12.81-$38.19 million
South America: $15.21 million
North, Central America & Caribbean: $9.55 million
Asia: $9.55 million
Africa: $9.55 million
Oceania: $3.58 million
All 32 clubs that qualified for the 2025 Club World Cup will receive a guaranteed payment for participation, with different allocations depending on their respective confederations. UEFA clubs will receive participation fees ranging from $12.81 million to $38.19 million, based on a ranking that considers both sporting and commercial criteria. The participation fee is fixed for other confederations, not depending on rankings, with CONMEBOL clubs receiving $15.21 million each and Oceania receiving the smallest of the pot, $3.58 million. In addition to the prize money for the participating teams, an unprecedented solidarity investment programme is being provided to clubs around the world.
Prize Money according to Sporting performance
Group stage (three matches): + $2.0 million per win; + $1.0 million draw
Round of 16: + $7.5 million
Quarter-final: + $13.125 million
Semi-final: + $21.0 million
Finalist: + $30.0 million
Winner: + $40.0 million
The prize money is the biggest ever offered for a football tournament, with the competition winners earning up to $125 million. This is the total for group stage progression, $2 million for a win, making it through the knockout stages and winning the title, which rewards $40 million. It is an exponentially higher performance fee on offer than the $5 million pocketed by Manchester City after winning the trophy in 2023. The runners-up, Fluminense, received $4 million, which is included in the 2025 group stage itself, highlighting the wealth of the competition. The prize money is a puller for the UEFA clubs and potentially game-changing for other confederations.
FIFA Club World Cup 2025 Sponsors
The newly expanded World Cup has also attracted some of the well-known global sponsors for the tournament. There are six main official sponsors for the Club World Cup 2025, alongside the commercial partners of FIFA and logistics support. With the tournament expanded to 32 teams and a month-long schedule, it features a mix of clubs from all six confederations and an increase in the number of matches. This unprecedented global competition presents significant audience figures, offering huge potential for sponsors and brands eager to associate with the event. Hence, existing partners of FIFA have extended their sponsorship to the competition.
AB InBev
The largest multinational drinks and brewing company in the world, AB InBev, is the official beer partner of the Club World Cup 2025, which will promote the brands Michelob Ultra and Budweiser at the tournament. FIFA signed its long-time sponsorship deal with the American-Belgian company, having been partners in every FIFA international World Cup over four decades since the 1986 edition. The new $80m deal was struck six months after the conclusion of the 2022 World Cup, with the existing agreement running through to 2026 and a separate package for the 2025 Club World Cup. AB InBev will also deliver the Player of the Match award for every fixture, along with other interactive experiences for fans throughout the competition.
Coca-Cola
Another prominent beverage company, which has been a mainstay as a FIFA partner for 75 years, Coca-Cola, will also sponsor the new Club World Cup separately. The renowned brand has been involved in stadium advertising for the greatest football event since 1950 and will now sponsor a competition looking to usher in a new era of global club football. The separate deal with the multinational corporation for the tournament this summer was struck in February 2025. Coca-Cola is honoured to be part of these moments by refreshing fans and athletes with its diverse portfolio of beverages. The company is also committed to providing exclusive and innovative experiences across various U.S. cities and elsewhere as part of its activation efforts.
Taittinger
Along with them, Taittinger will be the official champagne partner for not just the 2025 Club World Cup but also for the next edition hosted in 2029. The famous French company have more than a decade-long collaboration with the world football’s governing body, reflecting the organisation’s shared commitment to celebration and excellence. The collaboration between FIFA and Taittinger began in 2013 and has flourished across multiple flagship tournaments. Now, both parties have reached a new agreement, which will run for the next five years. The renewed deal will see Taittinger as sponsors for the FIFA World Cup 2026, the FIFA Women’s World Cup 2027 and also the 2030 edition of the men’s tournament. Taittinger is celebrated for its elegance, finesse, and consistency, with a presence in 150 countries worldwide.
Bank of America
The Bank of America is a multinational financial services company in North Carolina, which will join the other sponsors in the 2025 Club World Cup hosted on their soil. Established in 1998, it is the second-largest banking institution in the United States and part of the country’s ‘Big Four’ group. Aside from being the official banking partners, the Bank of America will be the sponsor of one of the venues chosen to host several games of the tournament. The company has the stadium named after them, which is the home of MLS outfit Charlotte FC and the NFL’s Carolina Panthers. The new expanded deal between FIFA and Bank of America, including the World Cup next year, is believed to be worth approximately $100 million.
Hisense
Building on its seven-year relationship with FIFA, the Chinese electronics manufacturing company Hisense became the first sponsor for the Club World Cup as part of the deal worth a reported $90 million. The company, which specialises in TV set production and other electronic goods since 1956, became a key sponsor of FIFA during the 2018 and 2022 World Cups. Hisense have supported each of the last three European Championships and also have commercial agreements with some of the clubs competing in the new global contest, namely record winners Real Madrid and recent Champions League winners Paris Saint-Germain. Hence, it is huge for FIFA to have Hisense as one of the main sponsors for the competition.
Lenovo Motorola
The other electronics company sponsoring the Club World Cup this summer is the well-known brand Lenovo, with its subsidiary Motorola. The Chinese company is incorporating its portfolio of devices, solutions and technologies across the brand-new tournament, with its American manufacturer becoming the official smartphone brand. They will use the competition as the stage to promote the brand on a global scale, engaging with fans worldwide. Their advanced technology and global outlook will enhance the experience for fans, teams and other stakeholders for the tournament. FIFA reached an agreement eight months ago, allowing the company to take the seventh partner berth of the football governing body for the competition. This marks the beginning of Motorola’s partnership with FIFA through to 2027.
Adidas
As part of the long-standing partnership with FIFA, Adidas will become the official supplier of another important tournament, the Club World Cup, this summer. The German athletic apparel and footwear company presented the official match ball for the tournament, featuring an eye-catching design inspired by the host nation, the United States. The design pays homage with striking graphics containing stars and stripes in red and blue, giving a nod to the nation’s flag. The CTR-CORE technology enhances accuracy and helps maintain optimal shape and air retention. The ball is also equipped with technology to assist the VAR match officials in making faster offside decisions. Aside from supplying the Official Match Ball, Adidas is set to provide uniforms for match officials, volunteers and FIFA staff across the tournament.
Qatar Airways
Qatar Airways, a top-tier partner since 2017, announced a new extended collaboration with FIFA that will run until 2030 and will include the Club World Cup 2025. The award-winning airline was named as FIFA’s global airline partner one year after the 2022 World Cup and will now feature among the top brands in the 2025 Club World Cup. Fans can anticipate exclusive experiences and world-class hospitality throughout the tournament in the USA and on digital platforms worldwide, delivered by the official airline partner of the competition. Adding to its efforts with FIFA, Qatar Airways is also a sponsor of clubs such as Paris Saint-Germain and Inter Milan, the two finalists in the recently concluded Champions League, participating in the tournament.
Visa
Another top brand to extend its partnership with FIFA is Visa, enabling Visa cardholders to benefit from exclusive activations, promotions, and unique access at FIFA tournaments, including the Club World Cup 2025. As a world leader in digital payments, Visa was confirmed as the official payment technology partner for the inaugural 32-club edition of the competition just last month, enhancing the connected fan experience. Fans will get the opportunity to engage with the competition through unique programs by Visa, which will bring them closer to the action across the United States. Their collaboration with FIFA is a long-standing one spanning both the FIFA World Cup and the FIFA Women’s World Cup, as well as the youth, futsal, beach soccer and esports competitions.
PIF
However, the biggest sponsor in the FIFA Club World Cup 2025 undoubtedly is the Public Investment Fund or PIF, the sovereign wealth fund of Saudi Arabia, being the latest to forge a partnership with the global footballing body. PIF became the official partner of the competition only a week before it kicks off in the United States. The partnership marks another significant step by the sovereign wealth fund to expand its reach in global sports following investments in golf, motorsport and international football, including a tie-up with CONCACAF. PIF also have a 75% stake in the most successful Asian Club competing in the Club World Cup, Al-Hilal from Saudi Arabia.
Others
The other supporters of the Club World Cup are Rock-it Cargo, who are the official logistics provider for the competition. The USA-based company utilised its extensive experience in planning and delivering logistics for the world's most complex sporting and entertainment events, now including FIFA competitions. The competition will also have French multinational holding company LVMH and American jewellery subsidiary company Tiffany & Co. as additional supporting brands. The latter also unveiled the new Club World Cup trophy with FIFA, which boasts a 24-carat gold-plated finish featuring laser-engraved inscriptions that portray football’s rich history.
Broadcasting Rights
FIFA announced a global broadcast deal for the Club World Cup with streaming service DAZN in December 2025. The British-based service acquired the global viewing rights for the tournament for $1 billion, with a Saudi investment confirmed several weeks later. Fans across the world will be tuning into matches on the platform for free, with the company also sublicensing rights to certain local broadcasters. Chinese streaming platform Migu also acquired broadcast rights in China to the FIFA Club World Cup in a direct deal spanning two editions in April this year.
