Manchester United FC is one of the world's most well-known and successful football teams, with a massive fan following and a record of 20 English league titles and three European Cups. The club also has a great commercial appeal, drawing some of the most prominent and respected sponsors from a variety of businesses.
In this blog article, we will look at some of Manchester United's top sponsors for the 2023-24 season, as well as how they benefit from their affiliation with the Red Devils.
Since 2022, DXC Technology has served as Manchester United's official major partner and jersey sponsor, replacing Chevrolet following a ten-year partnership. One of the most expensive shirt sponsorship deals in the Premier League is the one the American IT corporation has with Manchester United, paying roughly £50 million a year to have its emblem shown on the front of the team's jerseys. Additionally, DXC Technology assists Manchester United with a number of digital and innovation efforts, including increasing the team's data analytics, fan interaction, and cyber security capabilities.
Since 2015, Adidas has provided Manchester United's official uniforms, taking Nike's place following a 13-year relationship. A basic price of £75 million plus a portion of royalties from product sales are paid to Manchester United year by the German sportswear juggernaut. Kanye West, Beyoncé, and Lionel Messi, among others, have been spotted wearing Manchester United uniforms or showing their support for the team on social media. Adidas also gives Manchester United access to its global network of sportsmen and celebrities.
Since 2013, Aon has served as Manchester United's official training partner and shirt sponsor. Most recently, the two parties agreed to an extension until the 2027–28 season. The British professional services firm spends over £15 million a year to have its branding placed on the Manchester United training uniforms and on the club's cutting-edge Carrington training facilities. Aon collaborates with Manchester United to promote health and wellness programs including Aon Healthy Living, which provides savings on workout equipment and related services.
Since 2018, Kohler has served as Manchester United's official sponsor of the team's jersey sleeves. It recently extended that relationship through the 2023–24 season. The American manufacturer of kitchen and bathroom supplies spends almost £10 million a year to have Manchester United wear its brand on the sleeves of its shirts, as well as on the club's websites and gameday programs. Additionally, Kohler provides special items and experiences, such as branded faucets, showers, and toilets, to Manchester United supporters.
Since 2010, DHL has served as the official logistics partner of Manchester United. More recently, it updated the agreement to include DXC Technology, Adidas, and Aon as official major partners. The German courier firm spends almost £10 million annually to have Manchester United's dugouts, interview backgrounds, LED boards, club website, and social media platforms decorated with its emblem. Additionally, DHL sends Manchester United memorabilia to supporters all around the world.
There are many more companies that assist Manchester United in various ways; these are only some of the top sponsors for the 2023–24 campaign. For instance, some of the official partners who offer goods and services to Manchester United supporters and personnel include Coca-Cola, Cadbury, Nissin Foods, Remington, and Casillero del Diablo. Some of the official gaming partners that provide digital entertainment and betting options to Manchester United supporters are EA Sports, Konami, and Parimatch. Some of the official regional partners that serve particular markets and areas where Manchester United has a significant presence are Apollo Tyres, Mlily, and Chivas.