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List of the biggest sponsors of Liverpool 2023-24

In this article, check out the list of biggest sponsors of Liverpool 2023-24. The club also enjoys a significant level of financial success, luring some of the biggest and most prominent sponsors across a range of sectors.

Last updated: 17.08.2023
List of the biggest sponsors of Liverpool 2023-24

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With a large global following and a long history of trophies and accomplishments, Liverpool FC is one of the most prosperous and well-liked football teams in the world. The club also enjoys a significant level of financial success, luring some of the biggest and most prominent sponsors across a range of sectors. 

In this piece, we'll examine some of Liverpool's major sponsors for the 2023–24 campaign and how those relationships have benefited them.


Standard Chartered

Since 2010, Standard Chartered has served as the major partner and shirt sponsor of Liverpool FC. Its agreement was recently extended through the conclusion of the 2022–2023 campaign. One of the most expensive shirt sponsorship deals in the Premier League is the British bank's £40 million yearly payment to have its emblem displayed on the front of Liverpool's jerseys. In addition, Standard Chartered helps Liverpool with a number of community and social projects, such as Futuremakers, which strives to empower young people via educational and employment initiatives.


Since 2020, Nike has provided Liverpool FC's official uniforms in place of New Balance due to a legal disagreement. A basic price of £30 million and a portion of royalties from goods sales are paid to Liverpool annually by the American sportswear juggernaut. The worldwide network of athletes and celebrities that Nike has access to, like LeBron James, Serena Williams, and Drake, who have been spotted wearing Liverpool uniforms or showing their support for the team on social media, is equally available to Liverpool.


Since 2018, AXA has served as Liverpool FC's official training partner and training uniform sponsor. It recently expanded the terms of the agreement to include Standard Chartered and Expedia as official primary partners. The French insurance firm spends almost £10 million a year to have its branding placed on Liverpool's practice shirts and on the team's brand-new, cutting-edge training facilities in Kirkby. AXA also collaborates with Liverpool to promote wellness programs like AXA Active Plus, which provides savings on workout gear and related services.


Since 2018, Expedia has served as Liverpool FC's official travel partner and shirt sleeve sponsor. Its contract was recently extended until the 2023–24 season. The American online travel business spends almost £5 million a year to have Liverpool's emblem shown on the club's digital platforms, matchday programs, and shirt sleeves. Expedia also provides exclusive travel bargains and activities for Liverpool supporters, such as invitations to VIP events at Anfield or away matches.


Since 1992, Carlsberg has been the official beer partner and the club's longest-standing sponsor. It recently extended that relationship through the 2023–24 season. The Danish brewery spends almost £4 million annually to have the club's emblem shown on Liverpool's dugouts, interview backgrounds, LED boards, club website, and social media platforms. Along with sponsoring events and competitions for fans, Carlsberg also creates limited edition bottles and cans that feature the logo and players of Liverpool.

These are some of Liverpool's major sponsors for the 2023–24 campaign, however, there are many more who provide the team with assistance in other ways. For instance, some of the official partners that offer goods and services to Liverpool supporters and personnel include Coca-Cola, Cadbury, Nivea Men, Quorn, and Sonos. Some of the official gaming partners that provide digital entertainment and betting options to Liverpool supporters are Sorare, EA Sports, and Interwetten. Some of the official regional partners that serve particular markets and areas where Liverpool has a significant presence include Joie, Cardless, and Alex Bank.


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