In an industry once dominated by spectacle and male superstars, women in WWE have carved a path from side acts to headlining icons. The transformation has been nothing short of revolutionary. From bikini contests to main-eventing WrestleMania, this story is about resilience, reinvention, and respect. Icons like Trish Stratus and Becky Lynch, alongside crossover trailblazers like Ronda Rousey, have pushed the boundaries of being a woman in professional wrestling.
The Divas Era: Image Over Impact
In the early 2000s, WWE introduced the "Divas" brand, emphasising glamour and marketability over wrestling skill. Women were featured in brief matches, dance-offs, and beauty contests, while male superstars were given ample time to showcase athletic rivalries.
Stars like Torrie Wilson, Stacy Keibler, and Kelly Kelly gained mainstream popularity through media exposure, yet lacked the time and support to build strong in-ring personas. Storylines often revolved around romance or appearance, with championship reigns rarely reflecting true competition.
Despite its limitations, the Divas Era maintained visibility for women in WWE and created a platform for evolution. It set the stage for future change, and the contrast with the Women’s Evolution that followed highlights just how far the division has come.
Pioneers and Groundbreakers
Before "Women’s Evolution" became a WWE slogan, women like Trish Stratus and Lita were laying the groundwork. Their 2004 Raw main event — the first time two women headlined the show — was a turning point. It proved that women could deliver high-stakes, emotionally-driven matches that drew ratings and respect.
And then there was Chyna, a once-in-a-generation anomaly. As the “Ninth Wonder of the World,” Chyna didn’t just compete with women; she fought men, won the Intercontinental Championship, and redefined femininity in professional wrestling.
The Women’s Evolution (2015 Onward)
The true renaissance began in WWE’s developmental brand, NXT. There, four women - Charlotte Flair, Sasha Banks, Bayley, and Becky Lynch - changed everything. Dubbed the “Four Horsewomen,” they delivered match-of-the-year performances, elevating women's wrestling to main-event material.
By 2016, WWE retired the “Divas” Championship and introduced a new WWE Women’s Championship at WrestleMania 32, signalling a new era. Female wrestlers were no longer presented as accessories to male storylines; they were stars in their own right.
Milestones soon followed: the first women’s Royal Rumble, the first women’s Elimination Chamber, and eventually, the first women’s WrestleMania main event.
Ronda Rousey: The Crossover Catalyst
US sports star Ronda Rousey joined WWE in 2018 as a globally recognised athlete, bringing credibility from her UFC and Olympic success. Her debut at WrestleMania 34 impressed critics and fans alike, showcasing her ability to adapt to professional wrestling.
She soon won the Raw Women’s Championship, holding it for 231 days and defending it against top talent. Her role in the main event of WrestleMania 35, the first ever headlined by women, was a historic milestone.
Beyond her in-ring accomplishments, Rousey also commanded exceptional influence off the canvas. With an earning potential of $150,000 to $203,000 per sponsored post, she ranked among the highest‑earning U.S. sports stars on Instagram. Though her WWE tenure was relatively brief, her impact elevated the women’s division, showing it could attract mainstream attention and commercial power.
The Modern Queens
The foundation laid by the Four Horsewomen gave rise to a new generation of iconic performers. Becky Lynch, with her "The Man" persona, became a cultural icon and the first woman to win a WrestleMania main event. Charlotte Flair, the most decorated female champion in WWE history, combined legacy with in-ring excellence. Sasha Banks was known for her high-quality matches and long-term influence on the division's legitimacy, while Bayley showcased remarkable versatility, transforming from a fan-favourite to a top-tier heel and faction leader.
Rising stars like Bianca Belair and Rhea Ripley represent the next era of dominance. Belair’s athleticism and charisma made her a standout from the moment she arrived, while Ripley's power and presence have positioned her as a cornerstone of WWE’s future.
Cultural & Global Impact
WWE’s efforts to present women on a global stage have not gone unnoticed. Historic performances in countries like Saudi Arabia have symbolised progress in regions where women’s athletic participation was previously limited.
Outside the ring, shows like Total Divas, crossover appearances, and high-profile brand partnerships have expanded the visibility of WWE’s women. Importantly, the increasing inclusion of women of colour and international stars reflects a more diverse and globally conscious product.
Challenges and Critiques
Despite progress, challenges remain. Title changes can feel erratic, and the storytelling for women’s feuds is not always as developed as their male counterparts. Part-time appearances by stars like Rousey sometimes overshadow full-time performers, raising questions about long-term commitment to division depth.
Additionally, women still receive less screen time overall, and tag team storylines often lack sustained investment.
Future of Women in WWE
The outlook is bright. Women in WWE continue to headline major events, drive merchandise sales, and lead key storylines. Their journey from marginal roles to main-event stars is ongoing.
A major milestone came with the return of WWE Evolution in July 2025, the company’s second all-women’s event. Its revival after seven years reflects growing investment in the division and a commitment to spotlighting female talent on a global stage.
As new stars emerge and international representation grows, WWE’s women’s division stands as a symbol of progress achieved and potential still unfolding.
